Wiithaa is the aboriginal name of a strange bird using every resources around him to build the most beautiful nest he can.
He uses twigs as well as flowers, fruits and shells, but also packaging papers, straws and plastic caps!
Looking at waste from a different perspective and everything that is wasted in general will open up new opportunities while giving back more sense to business.
Nowadays, all fluxes of atoms, matter, resources and energy must be thought of and optimized: it has become a question of good management and good business.
We help companies that have realized the future lies in that direction.
In Nature, there is no waste, everything is resource, everything is food for another organism, things work in a circular, symbiotic and ecosystemic way.
Thinking and doing in a systemic way, taking into account all interactions, will make us perceive waste as resource, will enable us to cooperate effectively, to optimize more than maximize, to prosper in adequation with the laws of the universe.
Our methodology inspires from design thinking, theorized in Stanford, and from biomimicry which inspires from Nature’s 3.8 billion years of R&D. By building on your raison d’ être and by involving the different stakeholders of the company, we enable you to co-create, test and launch virtuous products and services.
Our methodology of innovation articulates around tools and techniques of creativity, co-creation, prototyping that help a strong holistic, collaborative and game-changing reflexion.
Wako is a single product company, it produces the PlaRain®. It is used as a filter for septik tanks. Now, the product knows new competitors with modern technologies. Wako asked to Wiithaa to find new opportunities to create new opportunities for the company.
Wiithaa applied the Upcycling Shell, the Wiithaa’s methodology, and found new applications for the PlaRain®. By discovering the Wako’s region, Wiithaa even found interesting industrial waste to develop an ambitious new bioplastic.See the case study
During the Blabladay, Wiithaa run a workshop in order to co-create with people useful objects for their car.
The purpose of the workshop was to improve the car user-experience by enabling to create objects with a 3D printer for the car, like for instance a smartphone holder at the back headrests. The workshop happened all day on the bank of the Seine in Paris at the rhythm of 3D prints of objects.
For the grand opening of the Qwartz Mall, built by Altarea Cogedim, Wiithaa was ask to make a giant chandelier made only of 3D printed objects. Designed by Pierric Verger, the structure was made entirely at Ici Montreuil and enables to welcome 3D printed objects made by the visitors of the mall.See the video
For its annual seminar, the Hopscotch agency wanted to raise awareness of their teams to design thinking. By building on its name hopscotch and its meaning, Wiithaa designed a full day of co-creation of a giant hopscotch to illustrate the process of the agency from briefing to production and analytics. Supervized by designers and craftmen of Ici Montreuil the Hopscotch teams discovered upcyling through reclaiming of metal, wood, leather, hair, earthenware, fabric et the conception with a 3D printer.See the pictures
During the sustainble development week, Nespresso wanted to raise awareness of plastic treatment in the office for its employees in a playful way. With plastics cups used at water fountains, Sander Samuel Estonian designer, enabled participants of the workshop to create light suspensions without any glue or screws.Ask for an upcycling workshop
Requested by Vilogia, Wiithaa in collaboration with 2 local designers, Fabien Jonckheere and Marc Bony, organised an upcycling street workshop in a poor district near Lille. Kids and grown-ups were invited to repair, transform and hack their objects and furniture with designers rather than throw them away.See the video
Thanks to an original idea of the Passage Piéton agency, Wiithaa with Jeanne Massart set up an eco-desgined scenography made of reclaimed and new objects and furniture for a pop-up shop. At the end of the event, all the elements were collected and upcycled.
Thanks to an original idea of the Raymond Interactive agency, and in collaboration with Arnaud Maurer and Sten Ridarch, Wiithaa produced the design of the Animal Instinct scenography. By collecting elements of the previous scenography and by finding a solution to add value to the creation made for the event, Wiithaa reduced waste from the previous scenography and raised money for a biodiversity program in Africa.see the video
At the Alinéa open air market, organised and imagined by the Passage Piéton agency, in collaboration with Victoria Campion, Wiithaa offered upcycling workshops to the public with the help of designers to personnalize and hack objects from the brand.See the pictures
During the Pop Up Design of Lille 3000, Wiithaa put forward 4 designers during 10 days. In a giant scenography designed only with locally reclaimed materials and furniture, continuous upcycling workshops were offered to the public to change our ideas about waste and its value.See the pictures
« Human subtlety will never devise an invention more beautiful, more simple or more direct than does nature because in her inventions nothing is lacking, and nothing is superfluous. » said Leonard da Vinci to his students.
To discover biomimicry and design like the Nature does, what could be more inspiring than a game?
Wiithaa gives you one of its idea generator tool.
Our current model, the linear economy, is about to end. We haven’t manage our ressources the right way, we produce too much waste and, in the same time, raw material prices are rising up.
Now, the objective is to anticipate and create a new economy system. Design thinking is a fantastic tool to enable synergies and vertuous process to create a positive circular economy.See the slides
There is a massive buzz around the 3D printing. Even if the first 3D printer was created 30 years ago, we’re just discovering the beginning of its potential. We think it could be a very interesting tool to make the economy more circular.See the slides
We organised workshops during a festival on planned obsolescence, Make it up. After all these experiences during two week-ends, Weave Air, nod-A and Wiithaa wrote a book with several ideas to solve this problem. (The book is only in French version)See the white book