Do you know
this funny little bird?

Wiithaa is the aboriginal name of a strange bird using every resources around him to build the most beautiful nest he can.

He uses twigs as well as flowers, fruits and shells, but also packaging papers, straws and plastic caps!

Our raison d' être

Just like this incredible bird,
our raison d’être is to make the very notion of waste disappear


Looking at waste from a different perspective and everything that is wasted in general will open up new opportunities while giving back more sense to business.

Nowadays, all fluxes of atoms, matter, resources and energy must be thought of and optimized: it has become a question of good management and good business.

We help companies that have realized the future lies in that direction.

How far will that bird go?

What if our economy was working like Nature?

In Nature, there is no waste, everything is resource, everything is food for another organism, things work in a circular, symbiotic and ecosystemic way.

Thinking and doing in a systemic way, taking into account all interactions, will make us perceive waste as resource, will enable us to cooperate effectively, to optimize more than maximize, to prosper in adequation with the laws of the universe.

How to attain that?


Design and biomimicry
at the core of our methodology

Our methodology inspires from design thinking, theorized in Stanford, and from biomimicry which inspires from Nature’s 3.8 billion years of R&D. By building on your raison d’ être and by involving the different stakeholders of the company, we enable you to co-create, test and launch virtuous products and services.

Our methodology of innovation articulates around tools and techniques of creativity, co-creation, prototyping that help a strong holistic, collaborative and game-changing reflexion.

Our projects


3D printing workshop


Team Building

Upcycling workshop

Street workshop



Upcycling workshop

Exhibition and workshops

Upcycling workshop

Exhibition and workshops

Exhibition and workshops

What we do?

Eco-design tool

The design, the perfect tool for the circular economy?

Why 3D printing will make the circular economy?

What is the circular economy ?

White book on planned obsolescence

Who are we?

Who are we?

Contact us

Together, let’s make the circular economy happen

Phone: (+33) 06 43 44 14 58
Address: Resident at ICI Montreuil, 135 boulevard Chanzy, 93100 Montreuil, FRANCE